September 8, 2010

Tesla, L'Oreal, Youtube and You.

I sit in seat 6D, listening to an absurd bit of pop from 2008 that was used in the background of a police procedural which was recorded in 2009 and viewed by me in 2011. It was absurdly hard to find online. The band's Joomla based website seems to be, charitably speaking, unmaintained. More honestly speaking, the website likely never worked on any browser, ever, and has unlinked 'free' and 'shop' sections.

A quick listen to their other songs quickly explains why. Their other works make mid-80s corporate concept band Sigue Sigue Sputnik sound like auditory genius. You might remember their song 'love missle f1-11' from Ferris Bueller's, they were the band with embedded advertising from L'Oreal's 'Studio line' inline on the tape. Not the worst band ever, but definitely in the bottom 10.

Anyhow, thanks to the majick of Google and the internet, I was able to find a cute video of tweens dancing to the song, which led to me seeing a comment that Scott Westerfeld's Uglies books may or may not be finding its way onto the big screen. That led to a search where I ended up seeing fan trailers for a movie that may or may not ever exist.

But I digress from the real thrust of this blog post, which is something I'm given to do. My bad, my digital homies.

The cool thing about Ultraviolet Sound's Brainwashed is that it appears to use as initial bit of rhythmic chip cheep cheep cheep sound a bit of audio derived from a Tesla Coil's lightning crackle. That same crackle started enjoying a bit of popularity in the popular mind with the advent of Maker Magazine/Faire/Burning Man Van De Graff/Tesla Coil videos in 2007. This bit of electronic esoterica also found its way into the recent Disney movie "The Sorcerer's apprentice".

So, to bring it all together, we have youtube helping popularizing a sound and technology that has been generated in one form or another since the late-1800s, finding its way into TV, Film and on the Internet.

Tesla is now, finally, truly, vindicated. Take that Edison. The 20th century....well...we'll give that one to you. The 21st belongs to the mad engineer. Elephants can breath easy.


Anonymous said...

viewed by you in 2011?

Chris DiBona said...

Yes. I'm from the future, you see...

Jeremy Grosser said...

Did you just pull a James Burke?

Chris DiBona said...

I tried, I swear. Loved that show.