So guess who's showing commercials before the movie now. Yep, Century Cinemas has joined AMC (think bad parking lots and blaring media tie-in music outside) in abusing its audience with 5 minutes of commercials before the , uh, previews (also commercials). I guess the $9.25 we're spending isn't enough anymore to inure us from the extra revenue opportunity.
Well, honestly, I was cutting down on going to the movies anyhow for all but those that deserved a big screen, and even those I can watch at home now that I have a largish lcd tv. Also, those Coke student films that they also run as a commercial after the commercial but before the preview commercials? I'll just say this: If these are the winning entries I'd hate to see the losers.
I honestly used to go to the Century 16 instead of the newer, better designed, AMC theatres because of the annoyance of pre-movie commercials and blaring speakers outside the AMC that bugged me, now Century is no different. Too bad, movies used to be fun to go to.
Also, I make -much- better popcorn.