In case you haven't read it, Mimi Sheraton's article, Rating Zagat from Food and Wine magazine goes into the real problems articulated in posts like Jeremy Zawodny's "Are bloggers really that dumb?"
In short, she asserts that the opinion of one well informed expert cannot be synthesized by a thousand well meaning people ignorant of how to eat and produce food for a restaurant setting. I'll leave the application of this piece to the world of blogs and such as an exercise for the reader.
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Posted From: Placerville, Ca